Up to 1/3 of your annual revenue: sets, VIP slots, online booking and a viewing session right after the shoot, the complete method run from Fotostudio.
of annual revenue made on Christmas sessions, for some family photographers
additional sales generated thanks to the viewing session right after the shoot
of preparation, from choosing sets in summer to the last deliveries before Christmas
to open VIP slots to your best clients, before opening to the general public
Dozens of slots, dozens of families to fit in before Christmas: this is the time of year when managing your schedule by email or text quickly becomes unmanageable.
Your clients book on their own. Fotostudio handles the schedule, confirmations and reminders automatically, slot by slot.
Before
You jot down availability on a notebook or whiteboard, you reply yourself to every email or message to offer a slot, and you cross your fingers not to double-book.
With Fotostudio
Your clients see your available slots in real time, book and pay on their own online, 24/7. You no longer manage a single email exchange to lock in a date.
Unlike an express mini-session, a Christmas session is planned, scripted and sold at a premium. That's what makes it one of the highlights of the year.
A Christmas session is prepared months in advance: choosing the set, the props, the schedule and the marketing to attract clients before slots run out.
A single well-scripted set works very well. Once you've got the formula down, some photographers run 2 or 3 different sets during the same session (the client doesn't pick a specific set, they enjoy all of them) to vary the shots.
Loyal clients book as early as summer, new clients often book last-minute in November. Your schedule needs to absorb both profiles without mixing them up.
Editing, selection, printing: plan your delivery time so families get their photos well before the holidays.
From choosing sets to the last sale, every step relies on a feature already available in your account.
Your Christmas session becomes an offering in your Fotostudio catalog, with its duration and price. If you run several sets during the same session, also prepare the list of photos to take for each one, by family: kids alone, siblings, whole family.
Before opening bookings to everyone, send an early booking link to your loyal clients. They choose their slot before anyone else: it's that sense of privilege that gets them to book so early.
Your clients book their own slot 24/7, pay online at booking, and get their reminders automatically. You no longer manage a single email exchange to lock in a date.
With a good script, in one or more sets, you get varied photos that are hard to choose between: the client wants to take them all. Present the selection right after the shoot with the Viewing session module, while the kids are still occupied, and turn that hesitation into additional sales.
Discover the Viewing session moduleSome photographers make almost as much, or even more, in additional sales than in the sessions themselves: $10,000 in Christmas sessions can generate up to $20,000 in additional sales during the viewing session that follows, provided you present a varied selection and give the client time to picture it.
Field advice, shared by photographers who make a living from their Christmas sessions every year. Running several sets in the same session is a goal to reach with experience, not a must: a single well-prepared set already works very well.
A fake hot chocolate cup, a snow globe, gifts to unwrap: props create interaction with the kids and give each set a real story, whether you offer just one or several.
Before opening bookings, test your set (or each set if you run several) with friends or good clients to see what really works, and adjust your timing.
If you run several sets, is your studio too small? Rent a space for the season or rearrange a room in your house to fit your sets.
Candy, games, a dedicated person to entertain the kids while you present the selection: it gives parents time to choose calmly, and to buy more.
VIP slots, online booking and a viewing session right after the shoot: it's all already available in Fotostudio.